Folding Business Card Designs – Pros and Cons

Folding business cards are one of the current top trends in business card design.

They are designed to fold to the size of a standard business card, so easily fitting in a regular wallet or card-holder, but have twice as much space to fill. You can choose between the long fold, which will look like a mini greetings card, or the short fold, which allows it to stand vertically and fold out into a long bookmark shape. There is also the offset fold where the front is shorter than the back revealing the lower panel of information both open and closed. Well designed, all these formats can be appealing, functional and cutting edge, but there are also pitfalls to avoid.

Pros
You get a whole lot of extra space to include more information on products or services. You can add pictures, maps and all sorts of details on the inside of the fold, even making your cards into dual function mini-brochures.

The fold makes the cards self-supporting, so they can stand up and stand out on a table display making them far more noticeable and eye-catching than ordinary flat cards.

This format allows for plenty of creative design ideas and making your business cards into useful giveaways that people might want to keep longer – think about printing a reference guide relevant to your business in the middle: perhaps a weights and measures conversion guide; keyboard shortcuts list; a calendar; a planting guide; a colour chart, anything that your contacts might like to prop up on a desk or kitchen counter as a long-term reference.

You might prefer this format just because it allows for a whole lot of blank space inside to scribble notes. Some people print on the outside and leave the whole inside blank – especially in a business where the personal element is important. You can then scribble a twitter handle, a blog address a personal cellphone number inside before handing it over – whatever information is most relevant to that particular contact thus making your conversation more memorable.

Cons
Folding business cards can get too cluttered, as you try to cram in as much information as possible into what is still a relatively small space. Don’t forget the prime design mantra of the business card – less is more.

These cards will cost more than ordinary business cards – they are effectively twice the size with twice as much printing and design involved, as well as the scoring for the fold. Weigh up whether you are saving money on other flyers and informational material by having the extra space inside – it could still be cost-effective if it saves you printing and giving out several other pieces of printed paper.

At double the size they are double the bulk, so you will have to carry more weight around in your pocket to have the same number of cards on hand: a small consideration, but worth remembering if you like to travel light.

In a similar vein, if you are going for the green approach they might not be your best bet – they use double the amount of card and ink, so even if you do choose recycled card stock and natural vegetable based inks, you are doubling the amount of resources used in your business cards.

If you decide to go for a fold, then make sure your designers make the most of it, so that it really does stand out from the crowd.

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Graphic Design Tips: Successful Business Card Design

Business card designs have come a long way and are in great demand, particularly with the vast variety of options being designed by graphic designers. A number of elements must be taken in consideration while making visiting cards, for them to serve their purpose effectively.

Before you consider the options for new cards, you must educate yourself about all the techniques that can help your card be your key to success.

Determine your goal before you design your business cards. Is your goal to introduce yourself as an individual or as a business or do you want to create a unique identity? Your purpose will determine what your card will look like.

You must ensure that all important information is included in your card, including your name, the company’s name, contact information, office address and company logo.

In addition to your company’s name, add information about what products or services you offer in one short sentence or even a phrase. The person looking at your card should know at a glance what your organization does.

Design your card to look unique, extraordinary and worth keeping. Out of the numerous design options available, look for something that will make clients remember you.

Including your photograph to your card adds value and connects your face to your company’s name for clients who might remember either one. You can choose a picture or use typography that depicts your business or industry.

Before you print the cards, you still have to review and select the right material for the cards. The card, the concept and the selection of paper should all complement each other. Interesting options include matte, glossy, torn edges, perforated edges or textured. The texture should be such that all content gets printed well.

The size of the card should be such that it can easily fit into the standard card holder available in the market. Usual wallets also have standardized pockets for keeping business cards. Select the size of your cards to fit into these holders and pockets so that your clients can keep them conveniently.

Your business card will be the image representing you and your business at many places and make sure your final selection is one that creates a good image.

Prepare for the time in the future when you might be extending your business globally or to a specific location. Your business will benefit if you design your business card in the language of your targeted region.

Compare the card design with other business cards and make relevant changes based on whether you want to conform or stand out. However, if you are pleased with what your card looks like, proceed with the printing.

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Graphic Designer Tips: Business Card Designs That Work

The value of good-quality business cards

Business cards are effective promotional tools, which reflect and represent your business and of course, you. Even if you are a devoted business executive, a poorly designed card communicates the opposite. A well-designed card that suitably represents you and your business can intrigue its recipients. Investing in high-quality cards may be expensive, but you will be pleasantly surprised by the number of potential clients that will get in touch with you to discuss business proposals after you start giving out your new and improved cards.

Your business cards must represent your company

A business card design should reflect your business type. If your company deals in tourism, your business cards should be colourful and vibrant, while a financial institute should use minimal and simple styles. The reason is that people associate the qualities reflected in your card with your organisation and may choose to do business with your company only if it seems to have the appropriate qualities. Your card is the first representation at their end and it should be impactful.

Include your company’s logo

Your company’s logo is one of the most important elements on your card, because logos generally have the power to reflect a business and gain the trust of potential clients. When your logo comes in contact with target audiences, it creates an impression about your business.

Add a slogan or a tag line

If your business does not already have a slogan or tag line, you need to create one that reflects what your company does in a very short sentence or phrase. This phrase could be part of your company’s vision or mission statements. Keep it concise, attractive, memorable and clear, with not more than five words. Don’t take this as an opportunity to provide elaborate details about your product.

Keep it simple

The preferable backgrounds for business cards are white or light grey, both of which prevent business cards from looking very cluttered. If you have a lot of information to provide, use both sides of the card to make each of them look spacious. Your goal is to make your card look attractive while providing all the essential information.

Add an image

You can add a good-quality, professional looking photograph of yourself to increase its impact significantly. Since most cards do not have images, adding a face to your other impressive credentials, creates the possibility that potential clients will remember your card. Alternatively, you could add an image reflecting your line of work

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A Handy Guide For Professional and Exciting Business Card Designs

Everyone who has a business or who are very professional people want to have business cards with their information on it so that they can hand it out in a moment’s notice to whomever needs one. The business card design is an important feature of the card to show who you are and what your business is all about.

When you go shopping for your business cards, the design is what you need to look at and decide on one that will show off who you are. The business card design can sell your business for you. If you’re a lawyer you don’t want your business cards looking childish or plain, you want them to look professional with a very nice design on it and have some color to show that you’re a bright and professional lawyer.

The business card design is a very important part of anyone’s card. It tells others what your expertise is and it shows how professional you are. If you have a crummy little business card that has faded colors and not a pretty bright nice look picture and or background on the business card it’s not going to look as professional as others.

What is really neat and awesome are the ones where you can design your own business card designs with your own art work or pictures that you take. Why not put a picture of a wedding cake that you made and are really proud of if you’re a caterer or if you’re a wedding planner, a wedding picture on the card as a business card design would be great. If you’re in photography, there are a lot of great designs that you can choose from so that you have a great looking and very professional looking card about your business out there.

If you’re not into all the bright colors and such, then at least have a nice background to where someone can see that you took the time to pick out your business card design and just didn’t go for the first one that you saw.

When you’re in a serious business, such as a law enforcement official or a bail bonds man or something along that line, you probably don’t care and don’t want a pretty and colorful background or picture on your card. But try to make it to where it’s noticeable and nice looking and not just white and plain, which give off the vibe as boring.

There are several sites that do an awesome business card design; you can find some pretty awesome cards on these sites to choose from; anything from an officer of the law to a real estate agent and just about anything in between. They have glossy and colorful cards for you to choose from. They are all very professional in the way the design looks on the cards. Very professional and they have two-sided printing which makes the cards look very professional.

When deciding on your business card design, be sure to take your time and put in your information on each of your favorites designs and look and compare to see what would look the most professional at a first glance. Business card designs are a great addition to helping you get your business out there for people to see and take notice of.

So when you finally decide on a great business card design, check out the sites that offer affordability as well as high quality. Some of the sites will even offer free shipping with every order!

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5 Tips for a Successful Business Card Design

Despite the move to everything digital, the exchange of a printed business card is time-tested tradition in face-to -face business interactions. Whether you are meeting a prospective client for the first time or at a networking event, your card is a critical factor in making a good impression. Savvy, well-connected business people never leave home without a stack of effectively designed cards in their wallet or purse, but what exactly constitutes an effective business card design? These 5 tips should give you some guidelines when looking to redesign your company’s business card:

Information: The main purpose of a business card is to make it easy for people to contact you. Include only the contact information that is absolutely necessary. For example, email, phone, cell, website, address, name and job title. You don’t need to provide a long list of services or every single mailing address if your company has multiple locations. There is very limited space on a business card, so by limiting the amount of textual information, the overall design will be cleaner and easier to read.

Brand: A business card conveys your brand by introducing brand elements, such as logo, colors and fonts. It is imperative that your card to be consistent with your other branded materials. This helps to reinforce your brands, helping new acquaintances remember you and your company better.

Size: If you’ve ever thought about making your business cards larger, smaller, or even a fancy die cut to stand apart from your competition, there are advantages and disadvantages to consider. The typically business card size is 3.5″ x 2″ – meaning wallets and card holders are designed to accommodate this size. If you card won’t fit into these items, it may get tossed in the trash – making you lose out on potential business. So it’s best to create a design that stands out while fitting within those dimensions so that you’re newly made contacts can carry and store your information easily.

Paper: There are 3 things you want to consider when choosing the paper stock for your business card – weight, design, and finish. First you need your card to be sturdy so it doesn’t get dented or torn in your wallet or business card holder. Just like a flimsy handshake doesn’t make a good impression; neither does a flimsy business card. Next, you want to consider the design of the card and what color paper and texture will compliment the design the best. Simple variations such as an off-white linen paper stock verses a bright white smooth paper stock will really impact the final product. Lastly, you want to consider the finish – is uncoated, matte, or glossy the best? That’s up to the designer and printer – but it’s always nice to be able to jot down some additional information on your card if need be. Certain types of finishes or coats won’t allow this – such as glossy and certain matte finishes.

Design: The business card design itself must present both your contact information and brand elements on a very small space. So it is best to keep the design clean and organized. This can be achieved by making sure there is negative space on the card. Negative space allows your eyes to rest and focused your attention on what’s most important. Selecting appropriate fonts and font sizes is also important because it impacts the legibility. It’s best to select a font that is still legible at a small size – a classic serif or sans serif font would be your best bet. Lastly, you want to organize the content (information and branding elements) so that it’s user-friendly and visually appealing.

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